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- Aug 3, 2011
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Dunno about that. The LA metro area DOES have a few million more people than the entire state of michigan, BUT the cable deal for the Dodgers covers basically just that area (plus a small handful of others) while FSD covers all of michigan plus parts of OH, WI, and IN. If FSD retains the Tigers, the deal could be quite large because of the overall viewing area and population.
Of course, it might also be nowhere in the area of that deal. I just wouldnt discount it being a large one given the coverage FSD has.
But the deals are made based on ad revenue, and that is going to come mainly from the greater Detroit area. You don't see ad's for car dealerships in Traverse City during the Tiger games, just ones relatively close to Detroit. Which is what I mean by medium market. The broadcast area is much larger than the ad revenue coverage area is.